With the powerful CRM modules, the product enables
(1) the delivery of Dynamic and Targeted
content, (2) Auto-Updating of marketing messages, (3) ability to collect
customer data via interactive messages, and (4) offer a personalized
customer experience at the ATM.
Data Collection-
Get user preferences, personal information, and feedback.
The "Poll" feature
in the system allows for easy development of Interactive Messages
for which the user responses are collected by the ATMRewards system
against the CARD Number. The response data is thus available and
can be collated as a "Marketing Database"
Relation Building- reward Loyalty
, provide valuable targeted and dynamic information.
A powerful Tag Content Updating System has been added to the application.
This enables automatic update of ATM screen content based on a preset
frequency (ex: Daily Weather, Hourly News, Weekly Bank Mortgage Rates).
This system can also be used to deliver Dynamic and Targeted content
based on Card #, ATM Location, transaction Type, Time of Day, and
more. (Tags can be Text, Graphic, or Audio File)
How the Tag Content Updation Engine
Works?
Database Connectors
The application has a function to connect to ANY external Database
for ATM user identification and to fetch content.
