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| Products > ATMContent
Manager | |  |
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| | | | | | | | | | ATMContent
Manager | | | | | | | |
ATMRewards Platform adopts a very systematic and logical
way to build, schedule, authorize, fire and monitor Screen and Receipt content
changes on the ATM. | | |
| The base solution for textual ATM Screen and Receipt content changes is entirely
ATM Vendor Agnostic, ATM Operating System Agnostic, and ATM Network Agnostic (except
for the optional graphic file download modules where TCP/IP is required). This
is possible because the ATMRewards platform interfaces with the ATM Driving Switch. |
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The Platform provides for easy building
of content that can be both Text and Graphics. The basic version supports: |
| » | Full/Partial
ATM Screen Content Changes | | » |
Receipt Header/Trailer Content Changes | | » |
Coupon transactions | | | |
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| Scheduling |
| ATMRewards gives marketers the ability to develop and schedule marketing content
("campaigns") via the Web, and make it available in real-time on ATMs
if so desired. Users can select on which ATMs the campaign will run, the starting
times (down to the minute), and the duration of campaign. |
| Authorizing |
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Platform provides controlled Web Access to Application via separate web modules
for IT setup and operations ("ATMContent Controller"), content development
("ATMContent Builder"), and advertiser management and content approval
("ATMContent Admin"). This means that your marketing organization can
use a separate intuitive non-technical interface to build and approve campaigns
without compromising system integrity. | | Firing |
The interaction between
the ATMRewards Platform and the ATM Driving switch is automated, and the multi-vendor
ATM differences are managed behind the scenes. Hence, an automatic and simple
process for the marketer. | | Monitoring |
Logs
of the respective events enables real-time campaign monitoring and view statistics.
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| ATMContent Manager can be licensed in three
(3) possible configurations: |
| Content Manager [Base Platform] |
| » | Supported
Ad Types: Full/Partial ATM Screens, and Receipt Header/Trailer |
| » | Supported
Content: Manually Defined Static Content |
| » | Text-based ATM Screen &
Receipt Changes | | » |
Message targeting by ATM Location, Date, and Time of Day |
| » | Suitable for MOST ATMs (OS/2
or Windows, x.25, Bisync, or TCP/IP) | | » |
Requires integration with ATM Driving Switch (Currently supported: Base24,
Connex Advantage, IST) | | |
Graphics Distribution Modules [No Host Interface Required] |
| » | Supported
Ad Types: Same as above | | » |
Supported Content: Multi-media (Audio support planned
for Q3, 2005) | | » |
FTP-based ATM Graphics File Download & Management |
| » | Graphics-based
ATM Screen Message Development suitable for ATMs (OS/2 or Windows) with TCP/IP |
| » | Requires Installation
of Agent provided by TEKchand on ATM for file distribution | |
| CRM Modules |
| » | Supported
Ad Types: Opt in and Opt-out Polls and Coupons, ATM Personalization |
| » | Supported
Content: Real-time, 1-to-1 targeted, and Auto-Updated Content Types |
| » | Text-based
ATM Screen & Receipt Changes | | » |
Data Collection via ATM, Web, and Batch Process for Customer Marketing Database |
| » | Connect
to external databases, including your CRM system |
| » | Message targeting by Card
Number and Rule Based | | » |
Suitable for MOST ATMs | | | |
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