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 We never thought twice about using a third-party software provider like TEKchand. They worked with the product engineers from each major manufacturer we have certified to ensure a customized integration that works flawlessly  |
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Senior Product Manager
Major US Processor |
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 News and Events |
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 TEKchand News and Press Releases |
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TEKchand LLC today announced the release of its next-generation version of the ATMRewards Software Platform, a web-based content development, management, and delivery system for multi-vendor ATMs. The new version introduces two key features to the base product: 1) an integrated content distribution system; and 2) CRM components for ATM Personalization, targeted marketing, and two-way interactive messaging at the ATM.
ATMRewards Software Platform, Version 1.0, introduced in 2000, provided banks and ATM processors with a cost-effective solution for managing screen and receipt content changes on ATMs.
The Hardware and software changes at the ATM are not needed to implement the solution because the application interfaces with the ATM Switch, instead of with the ATM. The advantage of a switch-based solution is that marketing messages are changed in real-time on the entire ATM portfolio.
The platform is able to manage and deliver advertising content for multi-vendor OS/2 and Windows-based ATMs through a single unified web interface. ATM OS and vendor-specific differences are managed behind the scenes. With usability as the core focus, non-IT users are able to design, model, and promote content instantly. For banks and processors this is a high-value proposition over the current costly multi-vendor/multi-platform mix of delivering the same content. "ATM marketing can be extended to the entire ATM portfolio, and handled from within the confines of where it naturally occurs, the marketing department," according to Rajeev Bahri, Managing Director of TEKchand.
The new version builds on the initial product success by integrating a file distribution system to the platform. TEKchand provides an agent that is installed on TCP/IP ATMs to enable graphic file distribution. The web interface offers a suite of features, including future content scheduling, and ATM content preview.
CRM components are another major feature of the new release. CRM modules include a customer marketing database, data collection engine to collect customer information at the ATM, a content management system to support real-time and auto-updating content, a rule base scripting engine for one-to-one targeted content based on Card Numbers and Transaction Types, and an ATM Personalization Module to personalize the ATM experience for language, fast cash, and receipt preference. The application can also connect to any external CRM database for content. Banks can use the application on their entire ATM portfolio to offer targeted coupons and provide up-to-date, high value information, such as daily updated bank CD rates. Banks can interact with customers at the ATM to obtain valuable feedback or to obtain callback numbers, if customers are interested in learning more about particular bank products.
EFunds Corporation, a TEKchand customer, demonstrated the product from November 16 - 19 at BAI's Retail Delivery Conference & Expo in Las Vegas.
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